5 slots available · Before Black Friday Applications open

Your AI Chief Growth Officer. Normally a $250K hire.

Built by performance marketers for large scale ecom brands, ProfitScope is our own private algorithm designed to read all of your data to show you what is really driving growth, and exactly which channels to scale next.

Every Ecommerce Brand Hits This Wall

More channels. More spend. Profit still isn't moving.

Growing Revenue. Stagnant Profit.

Revenue is up 40% on last year. Ad spend is up 55%. Nobody has worked out whether this year is actually better.

No clear picture across marketing channels.

Five channels, five dashboards, and no single view of which ones are carrying the business.

Every source tells a different story.

Meta claims 340 purchases, Google claims 210, and your store recorded 400 orders.

Each order looks simple. It isn't.

Every order carries a web of variables. Channel, audience, timing, location, acquisition cost, margin. The answer to what to scale next is in there. Finding it is the hard part.

1
New order 1 min ago

You have a new order for 1 item totaling $128.40 from Online Store.

ORDER #3258
Thank you, Jane!

Your order is confirmed. We'll email you when it ships.

1
Daily Cleanser
Refill Duo · 200ml
$128.40
Subtotal$128.40
Shipping$0.00
Total$128.40
LinkedIn
Meta
Word of Mouth
Organic Search
Bing
Google Ads
TikTok
Cost per acquisition$41.80
CPM$18.40
Purchases1 of 3,145
LocationSydney, NSW
Time of the day8:14 pm
ROAS3.07x
CTR1.62%
Audience segmentLookalike 1%
Conversion rate2.74%
Behind every order
14 variables ⨯ 30,000+ orders a year
= 400,000+ data points

Based on a $3M brand at a $100 average order.

400,000+
data points

No human can analyse all of this accurately. That is why we built ProfitScope.

The Solution

Your AI Chief Growth Officer, built from our own private algorithm.

Not a dashboard. Not a report. The private algorithm our team runs by hand for retainer clients, rebuilt to do the job of a senior growth hire.

One system, not five disconnected tools.

Reads Shopify, Meta, Google and true cost data together, not five separate tabs that never agree.

True incrementality, channel by channel

Exactly how much incremental revenue Meta, Google and organic are each actually driving, not the inflated number every platform reports for itself.

Exactly where to move your budget

Contribution margin by channel and campaign, so you know precisely where to shift spend for the biggest return, not just which channel spent the most.

A growth plan built around new customers

A ranked plan for exactly where to invest to acquire new customers and grow the business, not just optimise the warm audience you already have.

Us vs Them

Attribution apps see your ads. ProfitScope sees your business.

Every attribution app promises new insight. Most of it is data you already have, displayed more neatly. None of it is assembled into a plan that moves the business.

Apply Now
Triple Whale
Northbeam
Polar Analytics
Hyros
  • Identify where new customers really come from
  • Measure incrementality by channel and product
  • Replace guesswork with a clear plan to scale
Your Growth Report
Clear actions. Measurable impact
Revenue Opportunities
Winning Channels
Growth Levers
Prioritised Next Steps
Built by Pathfinder Marketing

Built by performance marketers.

We care more about profit than platform metrics. After years of scaling ecommerce brands, we kept seeing the same problem: every platform could report performance, but none could explain the complete commercial picture. ProfitScope was built to uncover what traditional reporting misses.

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Past a certain size, every ecommerce brand we take on hits the same point. The data outgrows what any team can read, so the biggest calls get made on instinct.

Mitchell Kelly, Co-Founder and Head of Performance, Pathfinder Marketing
Client Outcomes

Three accounts. Same blind spot.

Every outcome below is a hard figure from the case study records, not a soft summary.

FMCG Beverages

The Standard Squeeze

Google, Microsoft, Meta & TikTok Ads

$87K Record month, once Google and Microsoft picked up the demand Meta was never going to reach.
26%Increase in sales after the account was rebuilt around real demand
110%Increase in conversion rate across the rebuilt campaigns
8 wksTo turn ROI positive after the relaunch
Gift Hamper Delivery

Byron Bay Gifts

Google, Microsoft & Meta Ads, SEO

$500K Revenue from paid search, after redirecting spend from keywords that were never converting profitably.
74%ROAS increase on Facebook
50%Revenue increase from organic search
83%Increase in organic traffic
Music Software

FL Studios

Google, Microsoft & Meta Ads

34% Revenue increase year on year, once we could finally see paid search was carrying far more of the business than anyone assumed.
47%Revenue increase month on month after tracking went live
42%Of total revenue now traced directly to paid search
Zero → 100%Sales visibility, from no revenue tracking at all to every dollar traced by campaign
Eligibility

Not every brand qualifies.

ProfitScope is only open to 5 Shopify brands this round. You'll need all three of these:

Apply Now
01
Shopify Store with $3M+ in annual revenue
02
Active on Meta and Google Ads
03
Wanting to unlock the next stage of growth
How It Works

Our private algorithm. Free for five brands.

ProfitScope runs on our largest ecommerce accounts every month. Before Black Friday, we're opening it to five brands outside our client list, free and with no obligation, to prove it on businesses we don't already know.

01
Apply
Two minutes. We come back within two business days.
02
We talk
45 minutes on your real numbers. Nothing connects before this.
03
ProfitScope runs
Read-only access to your store, Meta and Google.
04
We go through it together
What to change, in what order, and what it's worth.

Frequently Asked Questions

Not a dashboard. Not a report. The private algorithm our team runs by hand for retainer clients, rebuilt to do the job of a senior growth hire.

There isn't one. Any system looks good on accounts it already knows. The test is an account it doesn't, so we're opening ProfitScope to five brands outside our client list. The blueprint is yours either way.

A lot of brands this size do. We run ProfitScope across every one of our own clients, so what you get is the same read we'd give an account we manage. If your agency is already working to this, it should back up what they're doing. If it isn't, that's worth knowing either way.

Read-only access, and nothing connects until after we've spoken. We can't change anything in your accounts. You can revoke access at any time, and a confidentiality agreement is signed both ways before anything connects.

No, and be careful with anyone who does. What we will do is tell you if there isn't a return sitting in your account. We've told clients that before.

Nothing for the five brands in this round. If you want help executing the plan afterwards, that's a separate conversation, and the blueprint is yours either way.

Every one is read properly and presented live, and all five need to land before Black Friday. It's a capacity limit. When the spots are gone, this round closes.

We review and come back within two business days. If it's a fit we book 45 minutes to go through your numbers. Nothing connects before that call. From connection to going through your blueprint is about a week.

Five spots, before Black Friday

Go into Black Friday knowing where to spend.

A ranked plan for what to grow next, and the team ready to help you run it.

Read-only access. Fully confidential. No obligation.